Hi there.

I’m a creative director, marketer, and designer based in Boise, Idaho. Over the past two decades, I’ve worked with brands, nonprofits, and creative teams to build thoughtful campaigns, stronger brand identities, and marketing that actually connects with people.

My background blends strategic marketing with hands-on creative leadership. I’ve led in-house teams, managed large-scale campaigns, directed photo and video shoots, launched digital initiatives, and developed brand systems across retail, arts, and lifestyle spaces. I love the challenge of turning big ideas into work that feels clear, emotional, and effective, whether that’s a full campaign, a product launch, a brand refresh, or a single piece of content.

Right now, I lead marketing and creative strategy for Scandinavian Designs and Dania Furniture, where I oversee integrated campaigns across digital, retail, social, email, and print channels. Before that, I spent several years at the Boise Philharmonic helping reimagine how a historic arts organization connected with audiences during a rapidly changing time.

At the core of everything I do is storytelling. Good creative should make people feel something, remember something, or take action. I’m especially drawn to brands with a strong point of view, ambitious ideas, and a willingness to make work that stands out.

When I’m not working, I’m usually making art, thinking about design, listening to music, or hanging out with my dachshund, Duff.

Thanks for stopping by. Visit my LinkedIn page.